Why Most People Overpay for Cars—And How You Can Be the Exception

Buying a car should be exciting—but for most people, it’s a frustrating maze of hidden fees, aggressive sales tactics, and overpriced deals. Dealers push markups, online listings are full of scams, and private sellers can be hit or miss. So, how do you actually get the right car without getting ripped off?

The Truth About Car Prices

Let’s talk numbers. Car dealerships are in business to make money, and they do it through:

Market Adjustments – A sneaky markup that can add $2,000–$10,000+ to a car’s price, just because it’s "in demand." They count on buyers assuming it’s non-negotiable—but it often is.
Unnecessary Add-ons – Things like VIN etching ($400+), nitrogen-filled tires ($200+), and overpriced extended warranties ($2,000+) that are either unnecessary or can be purchased elsewhere for way less.
📈Dealer Fees – Some fees, like sales tax and registration, are unavoidable. But others—like “reconditioning fees” or “advertising fees” (which can be $500–$1,500)—are pure profit padding.

And if you don’t know how to spot these charges, you’ll end up paying thousands more than necessary.

How CarWizard Saves You Thousands

The key to getting a great deal isn’t just negotiating harder—it’s knowing how to break down the numbers and call out the BS. That’s where we come in.

We Find the Right Cars at the Right Price – Unlike dealerships, we aren’t marking anything up. We locate below-market deals through private sellers, fleet vehicles, and auction sources, before they get to the dealership.

We Know Their Playbook – Having worked inside the industry, we know exactly how dealerships structure deals. We call out inflated fees, negotiate factory incentives, and remove unnecessary add-ons before they hit your final price.

We Handle Negotiation for You – No stress, no wasted time. Instead of sitting in a finance office getting up-sold on things you don’t need, we handle the entire process.

Real-World Savings Examples

✔️ A customer looking for a vehicle was facing a $5,000 market adjustment at a dealership. We found them a low-mileage certified pre-owned one at $6,000 below market price—saving them over $10,000 total.

✔️ Another customer was being pressured into a $2,500 extended warranty that didn’t cover much. We helped them get a better plan from a third-party for $800, with better coverage.

✔️ We removed $1,200 worth of bogus fees from a deal, including a $699 "protection package" that was just a basic wax coating!

Stop Overpaying. Start Driving Smarter.

Why struggle with overpriced cars and shady deals when you don’t have to? Let CarWizard do the work—so you can enjoy the ride.

🚀 Ready to find the right car at the right price? Let’s chat!